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Rugby International Marketing’s over-the-top rugby channel has quietly gone live. TheRugbyChannel.tv is up, and subscriptions are available for about $5 monthly and $50 annually.
Rumblings about the site have been ongoing for over a year, since it became known that USA Rugby would indeed create RIM, its commercial arm. It’s supposed to be a significant chunk of RIM’s portfolio.
While there is a schedule of fixtures and results on the site from the French Top 14, Aviva Premiership, Super Rugby and Pro 12, to date only Pro 12 matches have been available to subscribers. There is also a bank of archived Eagles, England and World Cup matches dating back to 1987.
It’s early days, and the site is just getting started, so it’s unclear what to expect going forward. PRO Rugby, who has worked closely with USA Rugby, has plans to stream all of its matches starting April 17, but the organization hasn’t yet unveiled its carrier for said games. Therugbychannel.tv would seem like a sensible landing spot.