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Life University has produced a video to sell tickets to their fans for the USA 7s Collegiate Rugby Championship June 2-3 at PPL Park in Philadelphia.

Life is one of the 16 teams competing, and all the teams involved are selling tickets for their fan groups. (You can also buy tickets are www.usasevenscrc.com.)

Now while we at RUGBYMag.com are happy to promote the CRC, which is run by our parent company, this is also an example of smart marketing. The players and coaches got together, with Director of Rugby Dan Payne doing the voiceover, and produced a slick video to get their fans and alumni excited.

This is something other teams could, and should do.

See the video below, and don't forget to get your own tickets to the USA 7s CRC June 2 and 3. www.usasevenscrc.com