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Anyone who has waited in Victoria Station, London, has to be impressed with its clarity of schedule information, and the efficiency of moving thousands of riders on time for arrivals and departures. In essence, these suburb attributes stem from a country that, historically, has excelled at organization on a grand scale.
The apogee of Britain’s organizational abilities occurred during the set up and the staging of the past 2012 London Olympics, universally regarded as the most successful summer Olympics presented. All aspects of the global event worked perfectly, and, in addition, it was carried off in fine style.
England Rugby 2015
The next opportunity for England (as opposed to Great Britain) to demonstrate its proficient capabilities will occur in 2015 when it stages the eighth Rugby World Cup. The 2012 Olympics and RWC 2015 mark what is being called the UK’s “Decade of Sport.” This rugby event will represent another occasion for the nation to accomplish a triumphant sport highpoint.
The organization created to deliver the 48-match program is called England Rugby 2015, which is tasked with scheduling the games at the different stadiums, staffing, volunteers, and media advertising and promotion. Like the imaginary town of the Lerner and Loewe musical, Brigadoon, England Rugby 2015, an independent, standalone company, “comes alive” for only short-period, and will disappear after the the Cup’s conclusion.
Rugby World Cup Limited
The IRB subsidiary that has oversight and vetting powers is called Rugby World Cup Limited. Its function is to approve the activities of all of the organizations involved in the different aspects of the RWC. It anticipates that England Rugby 2015 will return £80 million ($130 million) in tournament fees, at a goal of selling three-million tickets that would generate £300 million. RWC Ltd. also expects £220 million from worldwide broadcasting fees for the event
The IRB has realistic hopes that after a loss in 2011, when the RWC was staged in New Zealand, that this Euro-based tournament in England and Wales (six games) will exceed the highly successful (and profitable) 2007 RWC held in France. The yardsticks from that 2007 event were record attendance of 2,263,000 (92% of stadium capacity), and total gate receipts of £147 million.
The person chosen to lead the RWC is Debbie Jevans, who made her memorable mark as Director of Sport for 2012 London Organizing Committee of the Olympic and Paralympic Games. The world applauded in admiration the efficient sports activities for those events.
Jevans, a former British junior tennis champion, will be the CEO for England Rugby 2015. She stated that her goal is to “deliver a celebration of rugby and its unique values. The Rugby World Cup is the third largest sporting even in the world, and, importantly, we contacted recent RWC organizers to learn lessons from past Cups. We have a brilliant staff, many of whom have Olympic experience, and others rugby knowledge. It’s the right mix for us. Our objective is to take the games to the entire country. We’ll bring on some 6,000 volunteers, known as ‘The Pack’ because they will drive the event forward. For the next twelve months, we’ll finalize the building blocks, and, over time, we’ll introduce significant milestones.”
(Part II narrates specific facts pertaining to the RWC 2015.)