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A letter of intent has been signed between the Varsity Cup - the new, high-level men's college competition which premiered this year - and United World Sports, to run and promote the Varsity Cup Series in the coming years.

United World Sports is the new name for the company that is owned by A. Jon Prusmack, who is also CEO, and headed up by President Jonathan First, and runs the USA Sevens international rugby tournament in Las Vegas, the Las Vegas Invitational, the Collegiate Rugby Championship just recently completed, and the Pro Soccer Challenge, also in Las Vegas.

The teams involved in the Varsity Cup and United World Sports are expected to announce officially later this month that they will enter into a business partnership to help the competition grow.

University of California Head Coach Jack Clark, whose team finished 2nd in dramatic fashion to BYU in the inaugural Varsity Cup final, said the move is a big step forward for the competition.

"United World Sports brings the Varsity Cup Universities the leadership and management expertise required to elevate our postseason rugby competitions to their full potential," said Clark.

This announcement, along with the adoption of the new name, United World Sports, is a major development for both organizations. The Varsity Cup began this year with eight teams, and is expected to expand to as many as 16 for 2014. The Varsity Cup Series itself could also expand into other areas of the game, as well.

Run by the participating teams, the Varsity Cup Series will certainly benefit from some professional marketing and logistics assistance.

Meanwhile, for United World Sports, this is a high profile step into the 15s arena. Previously the company has been concentrating on 7s.