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The proposed Super 7s anticipates that the decade-long success of sevens rugby (crowned by the 2016 Olympic participation) indicates a sevens variation will succeed commercially where prior global forays into pro fifteens did not. The three key variables for this new rugby league introduction are: (1) An innovative, four quarters of play to constitute a full game, (2) city-based teams of separate men’s and women’s sides, and, (3) an introductory, two seasons' trial debut to preview the league.
In sum, Super 7s will offer a unique sports entertainment that aims to attract many stadium attendees, generate a wide broadcast audience, and woo commercial sponsors and investors.
Super 7s – The “Pro Tour” In 2018
The basic structure of introducing Super 7s to the American public, with a cable television partner, will consist of six men’s and six women’s teams. Each team will comprise 16-players.
The Super 7s “Pro Tour” introductory launch will occur a week after the World Rugby Sevens World Cup (Men and Women) in San Francisco, July 21 and 22, 2018. The barnstorming will play 36-games in six cities, with an end of circuit championship event. The projected six city summer 2018 tour and dates follow:
- San Jose, July 28/29
- Los Angeles, August 4/5
- Salt Lake City, August 11/12
- Toronto, August 18/19
- Washington, DC, August 25/26
- Philadelphia, Championship Series, September 1 & 2
The Super 7s Game Day – Added Rugby
The Super 7s will consist of two days in each city of three games for men and women. To attract maximum fan attendance, in addition, every weekend will also present curtain raisers of six college men’s and women’s sides playing the four quarter Super 7s format but with four, ten minute quarters (40 minutes). Finally, also, six high school girls’ and six high school boys’ teams will compete in four, seven minute quarters (28 minutes) in the stadium.
The “Pro Tour” Objective
The 2018 tour will serve to introduce this new version of sevens to the American public. The expectation is that the television viewership for this dynamic sport in a familiar American model will expand to a wider cross section of sports fans and not just the rugby aficionado. The city format will establish vibrant community interest in the home team that will flower and realize itself when, in the third year, multi-city franchise play begins.
(Part III tomorrow – How Can Players, Coaches, and Investors Contact the League?)