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USA Rugby CEO Nigel Melville talked in his recent blog post about the important role Gen-Y will play in the future of rugby. Wanna know how to get our attention, get us a video game to play! Finally, for the first time since 2008, a new mainstream, mass-produced rugby union game is in the works.

Due to be launched on August 26th for Xbox360 and PlayStation 3 is the Rugby World Cup 2011 official game. "The innovative and unique game will reflect in detail the incredible action and passion of Rugby’s showcase sporting event with the most accurate Rugby experience ever created," says the game's facebook page.The game is supposed to be XBox Live and PayStation Network compatible.

505 Games and HB Studios are the two companies licensed to produce the games. HB worked on EA Sports' Rugby 08 and has worked on numerous other EA Sports games.

Side note for Eddie O'Sullivan: Make your picks wisely. Those of us who still pick up the sticks to play Rugby 08 every once in a blue moon are tired of playing with David Fee and Mike Palefau. Oh wait, Palefau's back in the fold.